Make the last mile easy.

A customer can reach the right street and still miss your business. A shopping center may have several entrances. Parking may be behind the building. The door customers should use may face a side road. Directions should help with the actual visit.

We recommend a clearly labeled directions link near the address, supported by a short arrival note when it is useful. A Google Maps directions link can open a route to a specified destination. The customer still needs to choose or confirm their starting point and route.

Check where the link actually leads.

A map pin in the center of a large property may not guide someone to the customer entrance. Open the destination and inspect it. If the listing is wrong, correct it through the map provider’s process rather than expecting visitors to work around the mistake.

A simple example

For an illustrative neighborhood shop, “Get directions” could sit beside the street address, followed by “Customer entrance faces the courtyard; parking is behind the building.” Those details are useful only if they are accurate and kept current.

Do not treat every address as a place to visit. A mailing address, private residence, or service-area office may not receive customers. Say so clearly. For a business that travels to the customer, a service-area explanation may be more useful than a directions button.

We see this as part of the customer experience: the website’s job may continue until someone finds the right door.