Follow the customer
We move through the public website and wider digital presence as a prospective customer would.
How LENS works
Customer view first. Supporting evidence second.
Every conclusion should be traceable to evidence, classified as VERIFIED / OBSERVED / UNVERIFIED / CLIENT QUESTION.
Gather evidence
We use supporting checks to test clarity, trust, consistency, usability, discoverability, and the ability to act.
Label honestly
We distinguish evidence from assumptions and questions for the business.
Set priorities
We rank immediate priorities, later work, specialist needs, and unnecessary spending.
How we find the work
We start with something specific.
No generic pitch. No manufactured emergency. We research local businesses and reach out only when we find a clear, observable opportunity worth discussing. We show the business what we noticed. It decides whether a deeper review would be useful.
Optional after a review
Watch for meaningful changes.
Art Intell may offer periodic monitoring after an assessment, focused on the customer-facing basics you agree are worth watching: site availability, broken links or forms, mobile usability, contact and local business information, trust or accessibility issues, and meaningful changes in the customer path.
The purpose is to notice changes that deserve attention—not invent something new to sell every month. Scope and frequency would be agreed in advance. Monitoring is optional and does not guarantee uninterrupted service, accessibility compliance, search rankings, or AI visibility.